Every bookmaker is unique and you have to conduct your own research in order to find out which bookmaker is offering you the best bonuses, running the latest promotions, and giving away free bets. It does sound like a lot of work and it is, but it is also worth it.

There are different types of punters and as such, there are different types of bonuses and promotions that are available to them.

Free Bets

Most bookmakers will offer you a free bet or two when you sign up for a new account. This is to ensure that you get familiar with the system, and know how to place the bets with real money. While it is great that you could make some real money with free bets, they come with strings attached. For example, even before you are allowed to cash out your winnings made on a free bet, you will have to place a part of that winnings on another bet. It can also be the whole amount.

Match Bets

Here is an example to understand match bets more clearly. You place a bet of £50 on an event with an odd of 2.0. Your bookmaker will add £50 from his own pocket to match your bet. So the total amount wagered is now £100. If you do win the bet, you will get £100. Why? Because you will only get the amount wagered by you and not the bookmaker. So basically, you are getting a £100 profit on a betting amount of £50. The point to be noted here is that the odds were of even money, so this is a win-win situation for you.

It is important to learn the terminology of the sports betting world, and understand your risks before you even begin placing the bets.